Oxford University Press

shutterstock_280154789Patrick Jackson, author of the popular Potato Pals series, Shine On! and Everybody Up!, explores the importance of design and ‘eye candy’ in materials for young learners.

In the natural world, colour and pattern are keys to reproduction and survival. The attention of bees is guided by precisely marked, competing flowers. Camouflaged moths hug tree trunks, invisible to their predators. Birds and animals show off their plumage and markings to attract a partner. Phosphorescent creatures in the warmer oceans mirror the night sky, filled with the stars that guide our journeys across its expanses.

The same is true with the learning journey we embark on with pre-elementary and elementary students. The learning materials we use must guide, motivate and excite, firstly and above all through the eyes of our young students. The characteristics and effectiveness of materials are largely determined by the visual impression they make and the deeper design decisions…

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